About Us

At MATTER, innovation isn’t just a principle—it’s the very core of who we are. From the beginning, MATTER was founded on the belief that technology has the power to solve complex problems while curating exceptional experiences. Every bike we build is crafted with precision, designed for unparalleled performance, and engineered to transcend expectations. Our commitment to excellence drives every aspect of our bikes—from their sleek design to their cutting-edge features. But for us, riding isn’t just about transportation. It’s about embracing freedom, individuality, and bold self-expression. Each ride, no MATTER how short or long, deserves to be treated as a special occasion, deserving of preparation, passion, and attention to detail.

This mindset extends beyond the bike itself. At MATTER Lifestyle, we take the same dedication to innovation and performance and infuse it into the world of fashion. We believe that the journey doesn't end with the ride—it’s just the beginning. That’s why we introduce MATTER Apparel: a collection designed to complement the rider’s spirit and elevate the entire experience. MATTER Apparel is the bridge that connects our passion for performance with bold self-expression, offering more than just functional wear. It allows you to reflect the same confidence, energy, and individuality that you bring to the road.

Crafted with the same purpose-driven design and boldness that define our bikes, MATTER Apparel ensures that every piece is as functional as it is expressive. Each item supports your ride while allowing you to showcase who you are, whether you're conquering the road, grabbing a coffee, or sharing your journey with the world. The result is a collection that doesn’t just dress you for the ride—it energizes you, helping you stand apart from the crowd.

At MATTER, we understand that personal style is an integral part of the experience, and it should never take a backseat. We want to empower riders to feel confident, comfortable, and unapologetically themselves in every moment. Whether you're cruising through the city or simply living life off the bike, MATTER Apparel helps you radiate the energy and boldness that come with riding.

Because at the end of the day, every ride is an occasion. And you, the rider, are at the heart of it—our inspiration and the reason we continue to push boundaries, both on and off the road.

Wear the Bold, Energize the moment.